This is exactly the stage I am at right now in trying to define my niche more clearly. The questions I answered in part one were very similar (almost identical with an exception of the music part and loving to write). Reading the Secret really changed my way of thinking and I found myself spreading the word through the office I work at. For an entire month, it felt like I was on a permanent high after I read the book and watched the movie. I felt so wonderful, like nothing to could bring me down. I am a cross between an introvert and extrovert. I love being around people, but there are other times I would rather be alone. I have the innate ability to relate and understand people without judging. I am a very compassionate person and love to see people happy. This is where I thought I could fit into life coaching. On to part 3

I think the more specialized you are, the easier and more effective the marketing becomes. For example, there are so many life coaches out there. Everyone has heard a pitch like “Improve your life — I can help — tap into happiness”. People have become kind of numb to a sales pitch like this. But if someone says “I help empty-nesters reorganize their lives and prepare for fulfilling retirement” the people who fall into this categories will realize it’s about them.

Does this make the specialized business more successful? Maybe. If the niche is well chosen (the niche market needs to be substantial and can afford the kind of business you are offering, and the niche needs to match your personality) and if the other aspects of the business such as financials and quality of the products or services are sound.